The Urban Beard

The Urban Beard brand grew up and needed to change it’s image. The new logo helped to strengthen the brand personality and create a more decisive, strong character.

I also created a line of clothes for the brand. At the moment the Brodaty Skurviel (Bearded Bastard) operates independently of the season, becoming the hallmark of the brand.

Brodaty Skvrwiel Collection was produced in Polish and English version. Main graphics were accompanied by dedicated tags and additives in the form of leather patches.

Completing the whole marketing circle on this one I have also created a promotion of the new collection. It took place in a concept store and was spiced by a vernissage of my works and posters inspired by Bearded Bastard.